CREDITS

CLIENT
LADA
PROJECT
ORIGINAL PARTS
ART DIRECTOR
ALEXANDER LOBASTOV
CREATIVE DESIGNER
ANNA ARUTYUNYAN

About

Here you can see the visual part of the LADA ad campaign — «LADA Original parts — similar only at first glance». First of all, there was presented more aggressive concept, expressed in synergy of an explosive device and fake part. To avoid such military connotations, it was presented another idea, inspired by shadow art.

Spark plugs

Original spark plug vs non-original one

Shock absorbers

Original shock absorber vs non-original one