LADA Sport — the image campaign, directed to rise the interest to models of LADA cars assortment as Kalina and Granta, and also to their sports modifications as Kalina Sport/NFR, Granta Sport and Kalina Cross.

CREDITS
CLIENT
LADA
PROJECT
LADA SPORT
ART DIRECTOR
ALEXANDER LOBASTOV
CREATIVE DESIGNER
ANNA ARUTYUNYAN
About

Sketch
The goal was to present racing DNA, existing in urban cars

Making hi-rez
Creative retouch and layouting