CREDITS

CLIENT
LADA
PROJECT
LADA SPORT
ART DIRECTOR
ALEXANDER LOBASTOV
CREATIVE DESIGNER
ANNA ARUTYUNYAN

About

LADA Sport — the image campaign, directed to rise the interest to models of LADA cars assortment as Kalina and Granta, and also to their sports modifications as Kalina Sport/NFR, Granta Sport  and Kalina Cross.

Sketch

The goal was to present racing DNA, existing in urban cars

Making hi-rez

Creative retouch and layouting